CST Tires Launches US Marketing Drive

CST Tires launched a major marketing drive in the US over the past year, focusing on bicycle, motorcycle and ATV markets.
 
CST is rapidly expanding in North America. “We’re really trying to get into the faces of consumers so they become familiar with the CST brand,” said Trey Richardson, CST sales and marketing representative. “We have had nothing but positive feedback from consumers, shops and our current distributors regarding the quality and pricing of our products. Once we launch our consumer marketing program in 2008, CST is sure to make a name for itself and follow the same successful path as Maxxis.”  CST is marketed to the non-competitive enthusiast, providing high quality tires at a more affordable price.
 
In 2007, CST was the official tire and tube sponsor of Lance Armstrong’s LiveStrong Challenge in Austin, Texas. This series of events raises millions of dollars each year to fight cancer.